Concealed retail security systems include EAS-based concealed floor security systems, Camera surveillance, and concealed RFID systems that deter shoplifters and prevent theft.
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The retail industry has long been plagued by the issue of theft, causing significant financial losses for businesses. As a result, the need for effective security measures has become increasingly crucial, especially in physical retail stores in malls, and big retail stores by Walmart, Target, Costco, Home Depot, etc.
According to a report by Deloitte in 2018, 90% of all retail sales are still done through physical retail stores while e-commerce-based retailing is surging globally at 10%. E-commerce retail sale is expected to touch 20% of all retail sales by 2024. Accordingly, brick-and-mortar retail giants are also investing to boost their digital presence and now allowing consumers to shop on their e-store, order through the web and pick up at stores, quick returns and refunds at stores even for online orders, etc.
For retail security, one approach that has gained traction in recent years is the use of concealed retail security systems leveraging various technologies. These systems are designed to deter theft discreetly, without compromising the aesthetic appeal of the store or creating an intimidating atmosphere for customers.
Concealed Retail Security Systems
Concealed retail security systems encompass a wide range of technologies and strategies aimed at preventing theft in a subtle and unobtrusive manner. These systems are integrated into the store's infrastructure, blending seamlessly with the environment to avoid drawing attention to their presence.
Some common concealed retail security systems include:
1.Surveillance Cameras.
2. EAS security systems with concealed door security systems
3. RFID security and identification systems.
When it comes to concealed retail security systems, discreetly placed surveillance cameras cannot be discounted. These cameras are strategically positioned throughout the store to monitor customer activity and deter potential thieves. The inconspicuous nature of these cameras allows them to capture crucial evidence of theft without being obtrusive or intrusive. Various retail stores use the signage ‘You’re under CCTV surveillance’ which effectively deters people from shoplifting as well.
Another prominent example of concealed retail security systems is the use of electronic article surveillance (EAS) tags. The EAS tags are attached to merchandise and can be deactivated at the point of sale using an EAS tag detacher. If a product with an active EAS tag is removed from the store without proper deactivation, it will trigger an alarm, alerting store personnel to a potential theft. Also, if a customer tries to exit the store with unpaid, EAS-tagged items, the alarm is triggered again.
Concealed Door EAS Security-based retail security systems are subtly designed, door frame or overhead mounting, preventing them from detracting from the shopping experience while still serving as a powerful theft deterrent.
Concealed Floor EAS security System is also offered by various EAS security providers such as Sensormatics, Callidus, and EnCstore. With an appealing design and efficient tag detection, these floor loop systems are often used in large shopping complexes and malls. Since the tag detection antennas are buried under the floorboards, concrete, and cavities under the tiles, the concealed floor EAS systems are predominantly used in retail settings with high footfall.
The Cost of Concealed EAS Security Systems
Electronic Article Surveillance has been in use for over 50 years and the cost of EAS security varies depending upon the types of EAS tag being used and the antennas or pedestals. The cost of concealed floor EAS security systems depends upon the size of the exit doors (3m/2.5m), tag detection, and the brand of the hardware being used. It also depends upon the mounting whether it is door frame mounting, wall/overhead mounting, or floorboard installation. A concealed floor loop with 6-foot-wide coverage at the entry/exit door by Callidus can cost around 2.6 lakh INR. The cost of EAS labels and hard tags is significantly low and you can get a label for INR 2.5 and an EAS hard tag for INR 6 and more.
RFID based Security Gates
RFID technology is another way to implement a concealed retail security system. To do so, we tag each item with an RFID tag and install an RFID gate system with RFID readers, antennas and alarms. Whenever a shopper tries to walk away with an unbilled item or an item with an active tag, the alarmed is triggered at the exit gate.
The RFID concealed system can be mounted at the wall, overhead or under the floorboard or concrete.
Advantages of Concealed Retail Security Systems
The advantages of concealed retail security systems are manifold. Firstly, these systems help to maintain a welcoming and inviting atmosphere within the store, ensuring that customers do not feel as though they are under constant surveillance. For fostering a positive shopping experience and encouraging repeat business, retailers are increasingly choosing concealed floor security systems.
Additionally, concealed security systems allow for the protection of valuable merchandise without compromising its display, and integrating security measures seamlessly into the store's design allows the retailers to safeguard their products without creating a visually unappealing environment.
Concealed retail security systems contribute to a more proactive approach to theft prevention. Rather than relying solely on visible security measures, such as uniformed guards or overt surveillance cameras, concealed systems operate discreetly, making it difficult for potential thieves to identify and circumvent these measures. This element of surprise can significantly reduce the likelihood of theft, as perpetrators are less likely to attempt to circumvent security measures that they are unaware of.
Concealed retail security systems also represent a sophisticated and effective approach to theft prevention in the retail industry which is quite common and has become a 100B USD problem in retail, as per a Forbes report.
To conclude, by integrating security measures seamlessly into the store's environment, retailers can protect their merchandise without compromising the customer experience. Concealed floor loop systems, based on EAS, RFID, and CCTV cameras not only serve as a powerful deterrent to theft but also enable a proactive and discreet approach to security.
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